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Friday, November 11, 2011

EDGE-ucation 101 - What's In Store?!

What's in Store?!
Edge Boutique is heating up big time 
as the holidays approach.
We are getting new deliveries nearly every day 
at this point.  
This week's blog is all about Free People.
Edge is proud to announce the arrival of 
Free People.
Did you know??
Did you know that Free People offers specialty merchandise to it's boutique partners that can not be found at Free People retail stores?  It's true!  And you will find many of these styles at Edge today.
Here is some of what you can expect to see in store...

Vanessa Hudgens vs. Ashley Tisdale

Who Wore Free People Better?

Ashlee Simpson steps out in Free People in Hollywood.

Mark your calendars now!
Free People Trunk Show at Edge Boutique!
Friday, December 9th from 3-7pm
More details to follow...

Become a Fan!

Saturday, November 5, 2011

EDGE-ucation 101 - I LOVE NYC!

I'm a New Yorker at heart.  
I was born in Manhattan and have a special place in my heart for the Big Apple.  
I try and find an excuse to get back there at least once a year just to get my "fix" and
I just returned from NY this past Monday.  I can go on and on about the things I love about New York, however I'll just highlight a few for now...

The Mercer Hotel - 75 loft-style rooms, perfectly nestled in the heart of NY's hip & trendy SoHo district. 

Katz's Famous Deli - The best deli in New York since 1888!

The romantic & scenic Boathouse  Restaurant - Central Park
And, of course, this wouldn't be a style blog if I didn't mention something about New York style.  New Yorker's definitely have a different style "edge".  It's not better or worse, it's just different.  Different than what we are used to.  Definitely more trend & label conscious.  More urban.  More formal.  More refined.  There is a greater sense of individuality through style in New York.  People are more daring and take more style "risks" when stepping out, especially as you move farther away from Wall Street.

When you visit Edge Boutique, you'll notice that I really tried to capture a bit of that New York "vibe" in not only the details and aesthetics of the shop but also in the merchandise we carry.  At the same time, we are working hard to promote your unique individuality but in a price sensitive way.  So, rather than spending $200-$300 bucks on designer denim, we carry similar looks and labels in the $80-$150 range that will give you that same look and the same level of quality.

Here are a couple of this week's featured items!  

Become a Fan of Edge Boutique Today!

Saturday, October 22, 2011

EDGE-ucation 101 - TankFarm Rocks!

Guys, this one is for you...
(TankFarm Classic McQueen Tee - $29.50)

(TankFarm Drake - $60.00)
What the heck is TankFarm?
Edge has been around for 5 years now and TankFarm has been a staple 
t-shirt brand for us for nearly as long.  

Not only is the fit and quality amazing 
but the classic, American heritage and style are what really set this brand apart.

TankFarm in the Press.

*Get these and other awesome TankFarm styles at Edge today!

Wear it.
Love it.
....but don't let it define you;)

Friday, October 14, 2011

EDGE-ucation 101 - Don't Miss This!


I'm super excited about this week's blog!
Occasionally, we will host a very special event at Edge.

Next week, we are pleased to announce
a two-hour event that I don't think you'll want to miss!

On Thursday, October 20th from 7-9pm
Edge will be hosting a Trunk Show with Tart Clothing

Tart retails at exclusive department stores and "best of breed" boutiques across the US 
and Edge is fortunate enough to carry the line.


Please come and enjoy a glass of
champagne and elegant cheeses 
and allow us to introduce you to this amazing line.

+ Exclusive 15% "Event Only" Discount!
+ 30% off last season's select TART items!

Bring a Friend!

Saturday, October 8, 2011

EDGE-ucation 101

Still hard to believe he's gone :(
Farewell Steve Jobs
We will remember...

The "X" Factor

I'm not talking about this guy...

What is the "X" Factor?
Definition: x factor, n., a hard-to-describe influence or quality; 
an important element with unknown consequences.

One of my favorite books is Malcolm Gladwell's, Outliers; The Story of Success
In it, among many of his brilliant quotes, he writes; 
" would be interesting to find out what goes on in that moment 
when someone looks at you and draws all sorts of conclusions."
He goes on to say;
"If you work hard enough and assert yourself, 
and use your mind and imagination, 
you can shape the world and your desires."

Okay, so what's my point?
This is going to sound a little Tony Robbins or Joel Osteen 
but I honestly believe that we ALL have a little "X-Factor" in us.  
The problem is that we fail to embrace it b/c we've allowed things like
words spoken over us, what we think others think of us,
passivity, opportunities "lost", etc... 
to "stunt" our potential.  
We all have a contribution to make while we are here on earth.
We all have a legacy to leave behind.
Life is a journey, not a destination.
If we all embrace this,
together we can put a
 in the world :)

What's Trending Now?!
We The Free Lou Flannel Cuff Thermal
Free People
Warm & Cozy in time for the cold weather.
In stock now at Edge!

 Gerard Butler spotted in LA wearing Citizens of Humanity Denim.
COH Denim is so HOT right now!
Probably our best selling denim for men's and women's.
Check out these new styles at Edge...
"The Perfect" (bottom) & "Sid" (top) - $198



Saturday, October 1, 2011

EDGE-ucation 101

Hello Friends!

Welcome to the first edition of EDGE-ucation 101 !!!

I've been wanting to start a blog for a long time now and that time has finally come.

Here's what you can expect to see from my weekly posts;

* Key element - promise to keep it "short and sweet".
* Audience - anyone who likes to wear clothes;) Okay, more specifically, anyone who is interested in style, celebrity-inspired trends, fashion tips and the celebration of everyone's unique sense of style!
* Edge Boutique Danville - Obviously, I am bias toward Edge as I am the owner, however I intend to keep this blog real and honest.  If there is a "look" or a trend to discuss or promote, I will let you know if you can expect to find it at Edge or elsewhere.  In some cases, I may recommend a similar look for less $'s if we can help you pull it off;)

So, let's kick it off!

"Ordinary riches can be stolen, real riches cannot.  In your soul are infinitely precious things that cannot be taken from you." - Oscar Wilde

I love this quote.  
Because our identity is not to be found in the riches of this world or the "stuff"
we so long for (money, cars, clothes, etc..).  
Instead, God has gifted each of us with a uniqueness that is 
priceless and exactly as He intended. 
Therefore, let your "YOU" shine brightly for all of us to see and enjoy! 

Jumpers & Maxi's are trending for her!

Sofia Vergara from Modern Family
shown here last week in LA wearing Tart.

Edge is proud to announce the arrival of Tart Clothing!

Joe's Jeans are perfect for work, weekend, evening and travel wear!

Ben Affleck arrives at LAX, rocking "The Classic" by Joe's
*Get yours today at Edge!